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What to include in the press kit. It is a very simple document that explains who you are and what you do. Think of it as an elevator pitch for newspapers.
For Client's we included a tagline, a one-sentence description, three “how it works” paragraphs, and a bit of a call to action. An example might look something like this:
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Press Kit Creation Checklist ✅
Waterproof iPods and headphones for swimmers
Underwater Audio has developed technology that allows us to waterproof ipods, headphones, and other electronic devices for swimmers.
Underwater Audio music players come waterproofed from the inside out. They look, feel, and smell like any other 2GB iPod Shuffle — but they work underwater.
Underwater Audio seals the iPod from the inside out using a proprietary process, and we have tested it at a depth of 200 feet (though we don’t recommend Underwater Audio for diving). Dunk it in water, leave it there, it still works.
The Underwater Audio player will work with any headphones, though under the water you’ll need waterproof headphones to create a watertight seal with your ear to have good audio. Our recommended picks are available along with your iPod on UnderwaterAudio.com
Underwater Audio iPods and bundles are available at UnderwaterAudio.com starting at $149.